Candelas Named 1st Place Telly Award Winner
Arvada Community Earns Top Honors for Short Film
The popular, family-oriented master-planned community of Candelas picked up a prestigious Silver Award—the highest accolade—from The Telly Awards. Honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs, The Telly Awards receives more than 13,000 entries each year from all 50 states and across five continents.
The top Telly honor for Candelas lauded the community’s Candelas is Forever short film, a beautifully produced piece featuring astounding time-lapse imagery of the community’s natural, wide-open surroundings set to a stirring musical score. “This is our first Telly win, and naturally, we’re thrilled with the recognition,” said Creig Veldhuizen, Vice President of Marketing and Finance for Candelas. “Our Life Wide Open advertising theme speaks to our epic natural setting, but it also hints at our ‘anything’s possible’ spirit that especially resonates with today’s young families. This video captured all of that.”
Added Toni Alexander of InterCommunicationsInc ® , the marketing agency for Candelas, “What made this video so powerful was its authentic narrative from the point of view of a Candelas resident, in this case, a husband and father. It truly struck an emotional chord that portrayed Candelas as being a great place to cultivate a family.”
The video was shot and edited by local, independent filmmaker John Snelson along with assistants Jamie Guy and Lucas Flores. “I’m proud to have worked with Creig and the InterCom team to create Candelas is Forever, our collaboration made all the difference,” said John. “During the many hours spent shooting, the beautiful landscape and friendly community truly made my work days feel like I was part of the Candelas family.”
Now in its 37 th year, The Telly Awards is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. Based on the ratio of winners over the past several years, only 7 to 10% of entrants are chosen as Silver Telly Award winners.