Candelas Recognized with Prestigious Nationals℠ Award
Colorado Community Earns Honors for Online Advertising
The Arvada master-planned community of Candelas won a coveted Silver Award from The Nationals, an annual competition sponsored by the National Association of Homebuilders (NAHB) and presented by the National Sales and Marketing Council (NSMC). The Nationals honors the best in the building industry for their determination, integrity, creativity and endurance.
Candelas was recognized for its creative advertising in the category of Web Banners/Rich Media, a memorable campaign that captured the many dimensions of the community—and true spirit of its Life Wide Open theme. “We couldn’t be happier with picking up another Nationals award,” said Creig Veldhuizen, Vice President of Marketing and Finance for Candelas. “Just like the community itself, the brand we’ve developed for Candelas is differentiating in the local market. It’s clearly been a contributing factor to our current status as the second-most successful residential community in the Denver area in terms of sales.”
The marketing firm guiding the Candelas story is InterCommunicationsInc®, a full-service branding, marketing and communications company with more than 30 years of industry experience. “We’ve always believed Candelas captures the essence of Colorado living, and that’s something we strive to convey in all our work for the community,” said Toni Alexander, the agency’s President and Creative Director. “We greatly value our marketing partnership with the Candelas team, and look forward to continuing to tell prospective homebuyers all about the Life Wide Open promise.”
As a multi-year award winner, Candelas is certainly no stranger to the panels of Nationals’ judges. In previous years, Candelas garnered Silver Awards for Best Internet Marketing Program, Best Ad, Best Signage and Best Website for a Community; and Gold Awards for Best Print Campaign and Best Overall Advertising Campaign.
Now in its 36th year, The Nationals pays tribute to superior sales and marketing achievements by individual professionals, homebuilders and associates, and sales and marketing councils. Winners emerge from a painstaking three-day judging process that includes evaluation by some of the industry’s finest marketing professionals, representing a wide range of disciplines and a geographic cross section. Silver Award Winners are the top vote recipients in each category and are the finalists for the Gold Award, which will be announced and presented January 19th, 2016 in Las Vegas.
