Candelas Wins Gold at The Nationals℠
Colorado Community Earns Top Honors for Online Advertising
The Arvada master-planned community of Candelas was recognized with a prestigious Gold Award from The Nationals, an annual competition sponsored by the National Association of Homebuilders (NAHB) and presented by the National Sales and Marketing Council (NSMC). Winners were announced on January 19th at The Nationals Gala in Las Vegas, held in conjunction with the annual International Builders’ Show.
Candelas earned Gold for its creative advertising in the category of Web Banners/Rich Media, a memorable series of online ads that touted the community’s dramatic views as well as the natural beauty of its picture-perfect, wide-open landscapes.
“We’re honored to earn another Gold Award at The Nationals,” said Creig Veldhuizen, Vice President of Marketing and Finance for Candelas. “More and more buyers are discovering that Candelas is indeed a special place—in its variety of homes, in its built amenities, in its incredible panoramic vistas, and in the real sense of community enjoyed by its residents. These are just a few of the reasons why Candelas is currently the second-most successful residential community in the Denver area in terms of sales.”
The marketing agency behind the Candelas brand is InterCommunicationsInc®, a full-service branding, marketing and communications company with more than 30 years of industry experience. “This award really belongs to our Candelas client, Creig Veldhuizen, for giving us the freedom in which to be creative,” said InterCommunications President and Creative Director, Toni Alexander. “Ours is a marketing partnership I truly value, and as Candelas continues to get bigger and better, we can’t wait to collaborate on new and inventive ways to share the Life Wide Open promise with prospective homebuyers.”
Candelas is a multi-year award winner at The Nationals. In previous years, the community garnered Silver Awards for Best Internet Marketing Program, Best Ad, Best Signage and Best Website for a Community; and Gold Awards for Best Print Campaign and Best Overall Advertising Campaign.
Now in its 36th year, The Nationals pays tribute to superior sales and marketing achievements by individual professionals, homebuilders and associates, and sales and marketing councils. Winners emerge from a painstaking three-day judging process that includes evaluation by some of the industry’s finest marketing professionals, representing a wide range of disciplines and a geographic cross section.